Job Details
Senior Digital Marketer
Posted: 02/19/2021
Position: Full Time
About This Job:
Be a part of a growing team of young, passionate individuals!
If & When is a Sydney-based social media agency with a small team based in the Philippines. As we cater to more clients, we're in need of more members to join our team! Currently, we're looking for an experienced Digital Marketer to assist us in our advertising and marketing efforts. If you feel like you have what it takes, please apply!
**Please do not apply if you do not have any digital marketing experience.**
Send your updated CV, portfolio, and cover letter to:
felice @ ifandwhen .co
Roles & Responsibilities:
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements & Qualifications:
  • We want a T-Shaped marketer (if you don't know what this is, please read up on it as we will ask you about it in the interview)
  • Excellent English speaking/writing skills as this will be a client-facing role (Plus points if you have an American or Neutral accent)
  • Proven working experience in digital marketing (at least 5 years)
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Skills Required:
Sales & Marketing
Instagram Marketing Level 4
SEM / Adwords Level 4
Market Research Level 4
Social Media Optimization Level 4
Marketing Strategy Level 4
Google AdWords Level 4
Internet Marketing Level 4
Facebook Marketing Level 4
Social Media Marketing Level 4