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Social Media Specialist
Posted: 10/12/2022
Position: Part Time
About This Job:
Join a fun, engaging and growing team who are changing lives via our social media focused natural health education.  NHR Inc. creates video and social content - the vision and face of our brand is a Natural Doctor.  In the last 5 years, we've grown to a reach of over 400,000 followers and look to double this in the next year. 
 
We are looking to hire a driven and social savvy expert to come into our existing platforms and engage with our followers, customers and patients.  We are also looking for a self starter to help contribute to our content strategy and help us develop a powerful engagement strategy.  Daily posting content calendar management is key as well as someone who can help coordinate content creation via canva. 
 
The Social Media Specialist is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:
  • Turning fans into customers.
  • Turning customers into advocates.
 
If you are into natural health, love interactive with super fans and would enjoy cultivating digital relationships on behalf of our brand - please send us your resume. And make sure you let us know your favorite veg in the body of your email.  
 
 
Roles & Responsibilities:
 
 
The Social Media Specialist will administer the company’s social media marketing and advertising. Administration includes but is not limited to:
  • Deliberate planning, strategy and goal setting
  • Development of brand identity, awareness and online reputation
  • Content management (including some content for the website)
  • SEO (search engine optimization) and generation of inbound traffic
  • Cultivation of leads and sales
  • Reputation management
  • Social outreach and information we post on our YouTube Channel and blog
 
Social Media Specialist will daily interface with our Facebook pages/groups, Instagram, Pinterest and YouTube. 
We are looking also to expand our community on the following platforms: LinkedIn and TikTok.

Specialist will be responsible for 
  • Managing our social site communication - answering messages, responding to comments and engaging within the platform to promote out posts.
  • Visual Design and Social Marketing Strategy
  • Solid Content Strategy 
  • Content Creation - or tweaking existing content for various platform reqs.
  • Promotion Strategy
  • Engagement Strategy
  • Conversion Strategy
  • 1:1 meeting with the Doc
  • Bi weekly team meetings
 
Content Management Responsibilities:
  • Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
  • Identify and improve organizational development aspects that would improve content
  • Create a regular publishing schedule and promote content through social advertising.
  • Leverage the tools like Canva, HootSuite to manage content.
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
  • Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
  • Manage or oversee all social advertising campaigns.
  • Interface with CopyWriter & Email Marketer for seamless content promotion.


 
Requirements & Qualifications:
Qualifications and Experience
  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
  • Proficient in content marketing theory and application.
  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
  • Displays ability to effectively communicate information and ideas in written, audio and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Practices superior time management.
  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research.
  • Is proficient in and/or certified in Google Analytics.
  • Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
 
Skills Required:
Administrative Support
Social Media Management Level 5
Sales & Marketing
Pinterest Marketing Level 5
Social Media Marketing Level 4
Social Media Optimization Level 4
Facebook Marketing Level 4
Instagram Marketing Level 4
Linkedin Advertising Level 1
Customer Service
Customer Support Level 5
Writing & Content
Content Writing Level 4
Communications Level 4