Job Details
SEO & Content Marketing Specialist
Posted: 05/22/2023
Position: Full Time
About This Job:
Position Summary:
REPS, LLC is seeking a talented SEO and Content Marketing Specialist to join our growing and dynamic digital marketing team. Leveraging a range of contemporary strategies in search engine marketing and growth-hacking techniques, this role will be responsible for identifying and executing opportunities to optimize and improve the sites of REPS and those of its clients. As an SEO & Content Marketing Specialist with REPS, you will perform diligent keyword research and support it with optimized content, while driving brand awareness and ROI through organic client acquisition tactics.
This position requires a highly motivated and creative mindset. You will be required to collaborate with team members and adaptively implement your skills across a wide range of clients, industries, and verticals. You will be expected to develop a solid on-page SEO strategy, be able to support it alongside other writers with well-written content, and then help deliver that content to a wider audience through a variety of off-page SEO techniques.
The SEO and Content Marketing Specialist should have knowledge and experience of inbound marketing concepts, and be well-rounded on all digital marketing channels. The core responsibility will be to expand the digital footprint, awareness, subscribers, and leads of REPS and its clients. This role requires creativity, attention to detail, and project management skills.
This is permanent work from home.
We work during US business hours and days. 
This position is only open to a full-time job and long-term career!
Please complete and submit the form at this link:
We only respond to applicants who complete the form.
Roles & Responsibilities:
Responsibilities Include:
  • Execute and improve all organic search tactics for Google and Bing
  • Optimize copy and landing pages for maximum organic exposure and conversions while maintaining engaging and targeted content
  • Analyze web analytics to drive insights and data-driven content optimization recommendations
  • Perform ongoing keyword expansion, including identification and implementation of keyword opportunities
  • Write and design pages optimized for SEO, staying true to branding standards
  • Stay updated on search engine updates to identify and implement contemporary, SEO-driven strategies
  • Work with the web development team to ensure the website conforms to usability and mobility standards
  • Perform site audits, identify improvements, and work with the web development team to ensure all back-end functionality (3XX, 4XX, 5XX, etc.)
  • Execute link-building and link profile management activities, including opening accounts, webmaster outreach, relationship building, etc.
  • Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns
  • Track, report, and analyze website analytics and SEO initiatives and campaigns
  • Research and analyze the competition and competitor websites
  • Work with the content development team to drive content creation and promotion with SEO
Requirements & Qualifications:
  • Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields
  • Must have at least two years of experience in digital marketing and SEO.
  • Excellent understanding of contemporary digital marketing principles, strategies, and best practices
  • Synergized understanding of other forms of digital marketing, including content marketing, PPC, conversion rate optimization, landing page optimization, re-targeting, etc.
  • Proven experience implementing successful SEO campaigns for clients
  • Solid understanding of performance marketing, conversion, and organic customer acquisition
  • In-depth experience with website analytics tools, including Google Analytics, SEMrush, etc.
  • Excellent written skills and command of the English language
  • Proficiency in MS Excel, PowerPoint, and Word
Skills Required:
Sales & Marketing
SEO Level 4
Advertising Level 4
Writing & Content
Content Writing Level 4