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Email Marketing Manager
Posted: 02/08/2019
Position: Full Time
About This Job:
HEROIC is looking for an experienced Email Marketer to build our email marketing program from the ground-up and to manage all email marketing tasks. Your key objectives will be to drive quality traffic, keep our current and potential clients engaged and to manage all aspects of the email infrastructure. Extensive email marketing experience is a must.
Roles & Responsibilities:
  • Work with our team to create engaging and targeted email campaigns, autoresponders, drip campaigns, seasonal messages, surveys and newsletters.
  • Manage all aspects of our email delivery software and related services including:
    • Email Scrubbing
    • 3rd party email delivery services
    • Spam, Unsubscribe and Bounce Processing
    • Email Tracking & Reporting
  • Provide reports to management about email marketing metrics
  • Use of A/B split testing, segmentation, classification and behavioral targeting to maximize  engagement and nurture leads.
  • Drive customer retention through a strategic approach to customer touchpoints and message cadence.
  • Maintain a deep understanding of email technologies and trends to react to new insights and behavior shifts
Requirements & Qualifications:
  • Fluent in English
  • 3+ years in email marketing
  • Strong HTML & CSS experience
  • In-depth understanding of the email channel: segmentation best practices, analytics and advanced segmentation techniques.
  • Must have a passion for email marketing, innovative and accurate targeting and for delivering an exceptional customer experience.
  • Must be comfortable negotiating across multiple groups across the organization and advocating for the customer/ecommerce business.
  • Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects.
 
ABOUT HEROIC
 
HEROIC Cybersecurity (----------) provides protection against hackers and cyber threats. Unlike traditional cybersecurity products, HEROIC takes a predictive and proactive approach to intelligently secure our users and their technology before an attack or threat occurs. Our work environment is fast-paced, challenging and extremely exciting. At HEROIC you’ll work with a team of passionate, engaged individuals dedicated to intelligently securing the world's most important data of people all over the world.
Skills Required:
Sales & Marketing
Email Marketing Level 5
Administrative Support
Email Handling Level 5
Web Development
HTML Level 3
CSS Level 3