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Digital Marketing Specialist
Posted: 12/06/2018
Position: Full Time
About This Job:
We are seeking an exceptional digital marketing expert who will be responsible for developing and delivering an effective digital marketing strategy.
 
*This is strictly a full-time position. Only applicants who apply though Outsourcely would be considered. Direct contacts through other platforms are not welcome.*
Roles & Responsibilities:
  • Content Management: Own and manage all digital content (website copy, imagery, video) in an organised and efficient way;
  • Online Conversion Optimisation: Develop, design, prototype and implement online conversion programmes by optimising the user experience;
  • Campaign Support: Work closely with various stakeholders to improve performance of online campaigns by supporting the technical readiness of landing pages;
  • Analytics: Management and utilisation of the websites analytical properties including Google Tag Manager, Google Analytics and Google Search Console;
  • Reporting: Regularly report on website performance and conversion KPIs;
  • Digital Projects: Support and/or lead major new digital functional development of the website and micro-sites by working closely with internal teams and the web development partner in gathering, managing and delivering requirements;
  • Testing: Monitor the performance of the website and optimise them through testing & experimentation (e.g. A/B testing, analytics etc.);
  • Research: Research best practices on user experience, content creation, CMS practices, SEO.
Requirements & Qualifications:
  • Minimum of 2 Years’ experience in conversion-driven role working on CMSs, UX Design, Copy Writing, Search Engine Optimization, Analytics and digital marketing integration;
  • Relevant third level degree a plus (design, digital marketing, e-commerce, technology preferred);
  • Working knowledge of the building blocks of a website including HTML, CSS, JavaScript, etc;
  • Strong project coordination and organisational skills in office environment;
  • Fully fluent in English (written and spoken);
  • Great understanding of digital marketing channels a plus (PPC, SEO, affiliates, Display, and Social);
  • Ability to work to deadlines, both independently and as a team player.
Skills Required:
Sales & Marketing
Google AdWords Level 5
Marketing Strategy Level 4
SEO Level 4
Display Ads Level 3
SEO Auditing Level 3
Internet Marketing Level 3
Facebook Marketing Level 3
SEO Writing Level 1
Link Building Level 1