Job Details
Email Marketing Specialist
Posted: 03/25/2020
Position: Full Time
About This Job:
We are looking for a talented Email marketing specialist to take the lead with our email marketing strategies. The person will be responsible for creating email marketing campaigns end-to-end to promote our services. Determines target audience devises campaign and launches an email campaign to create a buzz or generate leads for the business.
If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email marketing specialist in-charge, your role is to reach customers through email campaigns and inform them about our services and monthly newsletter. 
Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.
Roles & Responsibilities:
Primary responsibilities
  • Create email marketing campaigns to promote our services.
  • Identify the target audience and grow our email list.
  • Design and implement direct email marketing campaigns.
  • Ensure marketing message is conveyed clearly and delivered properly to prospects.
  • Ensure messages are sent in proper form and template.
  • Proofread emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.
  • Include specific graphics, incentives, and detailed descriptions.
  • Review messages for brevity.
  • Send messages to those who have opted in for messages.
  • Ensure messages are mobile-friendly.
  • Create a database of emails for lead generation.
  • Follow up on interested respondents.
  • Purge non-deliverable email addresses and opt-outs.
  • Include persuasive 'call-to-actions' in advertisements and promotions...
  • Track and analyze direct and interactive marketing campaigns.
  • Use statistical analysis and reports to create campaigns.
  • Coordinate and monitor the maintenance, integrity, and security of several databases.
  • Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
  • Write newsletters including all company updates
  • Create and upgrade our email templates using graphics, personalization, and advanced features.
  • Ensured prompt and accurate communication with clients via email to minimize unsubscribes
Requirements & Qualifications:
  • Proven work experience as an Email marketing specialist or Digital marketing specialist
  • Hands-on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • BSc degree in Marketing or relevant field
Skills Required:
Sales & Marketing
Email Marketing Level 4
Marketing Strategy Level 4
Design & Multimedia
Graphic Design Level 4