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Email Marketing Specialist
Posted: 06/23/2020
Position: Full Time
About This Job:
We're looking for people who enjoy a challenge and thrive in a remote environment where things are moving very quickly.  We are looking for someone available full time, but with flexible hours.  Note we are Eastern Standard Time.  It is not absolutely essential to work during the same time but to be available for occasional weekly conference calls and video meetings during our EST work hours.

Candidates must be very skilled in their understanding of english, skilled in their capacity to create and write strategic email marketing campaigns, monthly e-newsletters and all digital marketing outreach.  Will be responsible for the overall layout/design of email campaigns that will grow our social presence, develop and cultivate our influence with patients and customers and promote sales of digital products, services and affiliate marketing. We are looking for someone who is kind, a team player, open to feedback, quick to complete tasks and follows through with consistent work.  

Mastery of Infusionsoft CRM required. Proficient in Microsoft Office and use of Google docs.  Word Press knowledge preferred.   You will provide best practices to fully leverage our digital technology for email marketing to drive brand awareness, sales and leads to our affiliates.  Your goal will be to satisfactorily develop, grow, manage and maintain all aspects of our Infusionsoft .

We create health and wellness teaching type video content and also run a medical practice here in the US.  Most of our content are informative, teaching lessons that drive viewers and potential customers/patients to email and call our medical practice.  Much of our work is changing live in positive ways.  Our content consumers seek our website for answers to an assortment of questions they have surrounding their health.

People are our most valuable asset, and we provide training, personal development, and growth opportunities to help your professional growth.
 
We are a super fun, very creative and kind group of people to work with.  As we will check your references, you are welcome to speak with other members of out team.  We are a company that specializes in helping individuals achieve optimal health and wellness, as well as live a more balanced, happy and healthy lives.  We love ALL things natural health focused, family, fitness and nice people with a sense of humor and strong independent work ethic.  

We would hope that you do a little research on our company, Natural Health Resources Inc. with Dr. Melissa Gallagher before applying for this job.  We are looking for a permanent team member who we can care for, help to develop and be a part of our growth in serving our community.
 
We do require mandatory use of 1Password on all devices and accounts pertaining to our company.  Lastly, you must be willing to do a video Skype Interview.

Before you apply for this job, please send a message letting us know you’ve done a little research and why you’d like to work fo us.  Also, please include your favorite vegetable in the subject and as the first sentence of your message.  We will not accept “form” or “copy and paste” replies. 
Roles & Responsibilities:
  • Manage, write, design and implement an extensive email marketing campaign to ensure business goals are met and emails have a high open rate and CTR
  • Create organic email databases for lead generation. Carry out segmentation of databases to implement remarketing strategies
  • Manage trigger email campaigns throughout the customer lifecycle to maximize engagement
  • Excellent understanding of email marketing concepts and metrics such as sender score, deliverability and sender reputation.
  • Track and report on KPI and sales revenue generated from email marketing efforts
  • Must be able to know what resonates with certain audiences to grow email list subscriptions & segmentation of lists
  • Design and implement desktop and mobile-friendly HTML email templates
  • Ensure prompt and accurate communication with great timing and frequency with clients to minimize unsubscribers
  • Understanding best practices and industry-related compliance laws - CAN-SPAM compliant
  • Purge non-deliverable email addresses and opt-outs
  • Be the expert on email best practices, technologies, trends, and CAN-SPAM laws.
  • Continually monitor and analyze key KPIs; identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance.
  • Monitor campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.)
  • Work with Dr Gallagher and our social media & web design team to plan and execute our web-based marketing strategy to grow our market position.
  • Create and manage automated processes in marketing automation platform(s).
Requirements & Qualifications:
Requirements:
  • 5+ years of experience managing email marketing campaigns
  • Bachelor’s degree in Marketing or relevant field
  • Experience growing, engaging with, and analyzing performance of a large (83,000+) email marketing database
  • Experience building an email marketing campaign from scratch
  • Excellent written communication skills
  • Proficient in setting up and leveraging email marketing automation platforms (eg. Infusionsoft/Keep)
  • Proficient in Google Analytics, HTML/CSS, A/B Testing, and other content management systems
  • Proficient in data analytics to determine what worked and what didn’t by looking at the data and suggesting improvements
  • Some personal or professional experience with one or more of our health focused product categories (eg. Womens’s health, Men’s Health, Hormones, Diet, Digestion, etc.)
  • Knowledge of SEO/SEM
  • Strong project management skills
  • Exceptional attention to detail
  • Able to work under tight deadlines
  • At least one sample of an effective document delivered in the past that yielded results
 
Skills Required:
Sales & Marketing
Marketing Level 5
Email Marketing Level 5
Marketing Strategy Level 4
CRM Level 4
Data Analytics Level 4
Writing & Content
Content Writing Level 5
Article Writing Level 4
Blogging Level 4
English Punctuation Level 4
Technical Writing Level 4