Mark A Hope is the CEO of Asymmetric Applications Group, Inc., a national competitive strategy consulting firm that helps small and medium-sized businesses develop asymmetric solutions to their competitive challenges. Hope's career spans more than 30 years of leadership and management experience. His experience in the environmental services industry began when he served as the senior vice president of sales for Safety-Kleen Systems, Inc., a $1 billion environmental services firm. He worked for many years in a variety of senior management roles for The Coca-Cola Company - most of that time in Central Europe. He has lived and worked in Vienna, Austria, Bucharest, Romania, Budapest, Hungary, and London, UK. Hope's first career was as an Army Special Operations Officer, where he served in combat leadership roles with several elite military units.