I'm a business graduate with 10+ years of experience in the digital marketing space. As Vice President of Marketing - Digital & Brand of a leading Indian e-commerce start-up, and previously that of a multinational media organization, I've had firsthand practice and exposure to digital marketing strategy, implementation and key marketing metrics that drive internet businesses. I have successfully managed and graduated marketing spends from very basic to being the largest spenders in the country with corresponding growth in business and brand metrics. I've now moved on to the consulting space. I have led implementation and gained practical insights into campaign structuring and optimization of growth and performance platforms - search engine marketing (SEM, PPC), Google shopping ads (PLA), display ads, facebook and social media marketing (SMM), retargeting, search engine optimization (SEO), Email, Customer Engagement, Content Strategy, Mobile apps, Product development, etc.