When I was still in my second year of college, I found a job post seeking someone to spearhead a marketing campaign for a television series as the Chief Copywriter and Marketing VP. Though young and completely professionally inexperienced, something about the idea took hold of me. I decided to try my luck, and compete against applicants with considerably more experience. Using my instincts alone, which were informed by over a decade of obsessive writing and reading, I wrote up an application that eventually got me the job. After that, there ensued a true "trial by fire", in which I learned invaluable lessons about writing as a marketing tool. My campaign resulted in the TV series being picked up and distributed by NBC. Since that time, I've been the CMO of two different companies. I specialize in SEO, writing, performance and growth, and content creation.