At the helm of the creative team at Percept Knorigin, a part of Percept Ltd, I’m involved at every stage of content strategy, creation (Copy and Video), curation, programming. My nine years of global experience in the media comprises: Spotting gaps, providing creative solutions and while at it, being cost effective. Post an MBA from Cardiff University, UK, I worked as a senior reporter in London with India’s largest media house, Magna Publishing. I contributed immensely to international editions of India's top brands: Stardust, Society, Savvy and Health magazines. However, after much deliberation, I chose to return to India to be in the thick of action. The highlights of the tenure comprise launching Magnamags.com (top ranked general interest website) and Mandate, India's only concept driven men's magazine. Additionally, in my current position, I’ve excelled in digital space, strategizing, creating videos for YouTube leading network (100+ channels), Cinecurry and Hello TV, OTT platform.