I’ve built my career in a variety of roles and industries over the years, however, Digital Marketing has grown to become my area of expertise as I am a bit of a technology whiz and closet geek. My primary focus has recently been in Search Engine Marketing and Advanced Analytics. I have been fortunate enough to co- manage the largest SEM team in New Zealand and also have hands on experience with a number of large accounts; including the likes of Bank of New Zealand, Seek.co.nz and Restaurant Brands. This experience has awarded me with industry leading knowledge and a firm grasp of complex digital process; from strategy, through to custom attribution modelling, offline conversion tracking, tag management and conversion rate optimisation. I sincerely enjoy the constantly changing environment that Digital Analysts face. In addition to being technically capable, I’m also a people person who thoroughly enjoys working with, leading, and developing direct reports.