My core expertise comes from time spent with several social advertising technology companies across both the US and EMEA markets. I have a keen understanding of paid social's potential for advertisers across a variety of verticals and focus on bespoke strategy development and execution. I can offer assistance to broad range of clients: from the SMB owner who's just starting to advertise via social media, to a global publisher, brand, or agency in need of consultative expertise. Specialties: o Paid Social Strategy o Account Management o Sales Engineering o Copywriting and Content Curation o Facebook Advertising o Instagram Advertising o Twitter Advertising o Pinterest Advertising o Brand Awareness o Direct Response (E-comm, Lead Generation, App-Installs) o Retargeting o Conversion Tracking Areas of Interest: o Product Development o UX Design